What is a Digital Experience Platform?

Centralpoint's distinction as a Digital Experience Platform (DXP) rather than a conventional Content Management System (CMS) highlights its comprehensive approach to managing and enhancing the user experience. Centralpoint recognizes that organizations need more than just content management; they require a unified platform that enables efficient interaction between users, applications, processes, content, and services while tracking user interactions and transactions.

Unlike traditional CMS solutions, Centralpoint's DXP capabilities encompass a wider range of functionalities beyond content management. It acts as a hub that facilitates seamless interaction and engagement between users and various components within an organization's digital ecosystem. This includes not only content delivery but also transactional processes, user collaboration, analytics, search, mobility, and social integration.

Gartner's definition of a Digital Experience Platform aligns well with Centralpoint's capabilities. It encompasses various elements such as portals, mashup tools, content management, search, rich Internet application (RIA) tools, analytics, collaboration tools, social integration, and mobile functionality. Centralpoint covers all these components, making it a comprehensive and integrated solution that empowers organizations to provide a holistic and engaging digital experience for their users.

Centralpoint's recognition as a leader in the emerging Digital Experience Platform market underlines its ability to address the evolving needs of modern organizations. By offering a unified platform that goes beyond traditional content management, Centralpoint enables organizations to deliver a seamless, engaging, and personalized user experience while efficiently managing interactions, transactions, and content across the enterprise.. 



Centralpoint is more than CMS. It is a singluar platform technology which manages the flow of information throughout your entire organization. It manages the information from the source and distributes it to all constituents tracking what the users do. This results in a harmonious ecosystem which tracks information and users' interaction with it. The Centralpoint diagram below illustrates this hub and spoke approach, wherein content originates from your parent, (from the central point), distributes to your users, and then tracks (in return direction) their interaction. Information is constantly being recirculated (like a fountain) between you and them and back again. Since Centralpoint tracks it all, it can alert specific users when any of the information may change in the future, tethering the user to the information they need at all times. 

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