Maintenance.
In order for any data management investment to continue delivering value, you need to maintain every aspect of a data record, including hierarchy, structure, validations, approvals and versioning, as well as master data attributes, descriptions, documentation and other related data components. Master data maintenance is often enabled by automated workflows, such as pushing out notifications to data stewards when there’s a need for a manual action. Maintenance is an unavoidable and ongoing process of any MDM implementation.
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