Competitive Intelligence (CI)

Competitive Intelligence is a systematic and ethical programme for gathering, analyzing, and managing any combination of data, information, and knowledge concerning the business environment in which a company operates that, when acted upon, will confer a singificant competitive advantage or enable sound decisions to be made. Its primary role is strategic early warning.


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Competitive Intelligence (CI),Competitive Intelligence is a systematic and ethical programme for gathering, analyzing, and managing any combination of data, information, and knowledge concerning the business environment in which a company operates that, when acted upon, will confer a singificant competitive advantage or enable sound decisions to be made. Its primary role is strategic early warning.,