Centralpoint provides a mechanism to personalize content for the user.

Centralpoint is recognized by GARTNER as a Leading DIGITAL EXPERIENCE PLATFORM, and supports Global Login/SSO, which means the experience of each user is personalized….based up a range of criteria (their membership in your system (AD/LDAP/SQL/Oracle/Oauth/OpenID or other), or based upon their traffic pattern (or history within your site) (Example: Anonymous user who frequents certain types of records more than others). In either case, Centralpoint is designed to serve the 'right' content to the 'right user' based on their 'role', with your organizaiton. NOTE: Typically with most vendors this means 'one' major categoy (Employees, or Clients). With Centralpoint you can serve multiple Audiences (like Employees, Clients, Partners, Brokers, Auditors) and Additionally (within each of those) service different 'roles' of users who belong (like a Sales Representative (within Employees) or a VIP Customer (within Clients). Centralpoint provides you MphC, which supports a much deeper level of granularity than most.