Centralpoint Business Intelligence (Analytics, Mining & Reporting)

A big part of managing your digital strategy is determing what is of most interest and how to feed content to your clients in line with their demand. Centralpoint empowers you to manage your content strategy around these user preferences by storing and reporting virtually everything surrounding their online experience with you. What they are most searching for, what is the highest (and lowest) rated by the users, what comments have been posted, what they are not searching for, what searches provide them with little to no results, and this too changes over time. With Centralpoint analytics you are able to see patterns of user activity by audience (microsite), keyword or metadata (taxonomy) types. 

We encourage our clients to spend as much time as they can afford to monitor this activity and also to compare over intervals of time. This empowers you with the insight you need to create a better online digital experience for each user. These reports can be customized to meet your specific needs, and even trigger alerts to you based on certain user activity. Rules may be established to alter the presentation of certain content around this activity; thereby automating the content delivery based upon direct user experience. For deeper data mining, analytics for your users, please see Centralpoint's Gamification module.